Privacy Policy

Effective Date: October 17, 2025

Last Updated: October 17, 2025

Bluescape Real Estate, LLC and/or Bluescape Vacation Rentals, LLC (“Bluescape,” “we,” “our,” or “us”) values your privacy and is committed to protecting your personal information. This Privacy Policy describes what information we collect, how we use it, and under what circumstances it may be shared when you use our websites, mobile platforms, applications, or services (collectively, the “Services”).

By using our Services, you consent to the terms of this Privacy Policy.

1. Information We Collect

We collect information in the following categories:

A. Information You Provide Directly

  • Name, address, email, phone number
  • Booking details, property inquiries, and stay preferences
  • Payment information (processed by third-party providers; Bluescape does not store full card numbers)
  • Communications with us via email, chat, phone, or forms
  • Marketing preferences and opt-ins (such as for text messages or newsletters)

B. Information Collected Automatically

  • IP address, device type, browser, and operating system
  • Usage data, clicks, pages viewed, referral URLs
  • Location data (if you enable location services)
  • Cookies, pixels, web beacons, and similar technologies used to improve user experience and analytics

C. Information from Third Parties

  • Partner platforms (Airbnb, VRBO, booking systems, and listing syndicators)
  • Social media integrations (if you link your account)
  • Marketing or data enrichment partners
  • Property owners or affiliates who work with Bluescape

2. How We Use Information

We use your information to:

  1. Provide Services – manage inquiries, bookings, and customer support.
  2. Process Transactions – confirm reservations, issue receipts, and handle payments.
  3. Personalize Your Experience – remember your preferences, display relevant listings, and tailor recommendations.
  4. Communicate with You – send confirmations, updates, newsletters (with opt-out options), and service alerts.
  5. Comply with Legal Obligations – respond to lawful requests, tax requirements, and reporting.
  6. Improve Operations – analyze usage data, prevent fraud, ensure security, and enhance user experience.

We may aggregate or anonymize information for analytics or marketing insights that no longer identify you.

3. How We Share Information

We may share limited personal information under these conditions:

Type of Recipient Purpose of Disclosure Service Providers Hosting, payment processing, customer support, analytics, and marketing fulfillment. Property Owners and Affiliates For booking coordination, maintenance, guest support, and property management. Marketing & Business Partners Only when necessary to deliver requested services, and never for unrelated third-party promotions. Legal & Compliance When required by law, subpoena, or government order. Corporate Transactions In case of a merger, sale, or reorganization, your data may transfer with the business.

No mobile opt-in or text message consent will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing with subcontractors to support operations (such as maintenance or guest communication) is permitted but strictly limited to service performance. We do not sell your personal information for monetary gain.

4. Cookies and Tracking

Bluescape and its partners use cookies and similar technologies for:

  • Website functionality and remembering preferences
  • Analytics and performance measurement
  • Fraud prevention and security
  • Optional advertising relevance

You can adjust cookie settings in your browser or via our Cookie Preferences tool. Disabling essential cookies may affect site functionality.

5. Data Retention

We retain personal information as long as necessary to:

  • Fulfill bookings and transactions
  • Meet legal, accounting, or reporting obligations
  • Resolve disputes and enforce agreements

When no longer needed, data is deleted or de-identified.

6. SMS Terms of Service

By providing your mobile number and opting in, you consent to receive conversational, informational, and promotional text messages (“SMS”) from Bluescape Vacation Rentals, LLC (“Bluescape,” “we,” “our,” or “us”) related to your inquiries, reservations, special offers, account updates, and other Bluescape communications.

A. Message Types

By opting in, you agree to receive:

  • Conversational Messages – Two-way texts in response to your questions or service requests.
  • Informational Messages – Alerts about your booking, check-in details, policy updates, or account status.
  • Promotional Messages – Occasional special offers, community updates, or marketing messages related to Bluescape’s services.

B. Consent and Opt-Out

  • By consenting, you authorize Bluescape to send SMS messages to the mobile number you provide.
  • Message & data rates may apply depending on your mobile carrier.
  • Messaging frequency may vary based on your interactions and preferences.
  • You can opt out of receiving messages at any time by replying STOP to any message.
  • For assistance, reply HELP or contact us at [accounting@bluescaperealestate.com] or call 305-395-3799.
  • Opting out will not affect transactional or legally required communications (such as booking confirmations or receipts).

C. Data Privacy

We value your privacy. Your mobile opt-in information and text message consent will not be shared with any third parties or affiliates for marketing or promotional purposes. Limited sharing with service providers is permitted only to deliver the messaging service.

D. Support and Contact

If you have questions about this SMS program, contact us at:

  • Email: accounting@bluescaperealestate.com
  • Mail: Bluescape Real Estate, LLC and/or Bluescape Vacation Rentals, LLC, PO Box 420383, Summerland Key, FL 33042
  • Phone: 305-395-3799

7. Changes to Terms

We may update these SMS Terms of Service occasionally. Updates will take effect when posted within our Privacy Policy or on our website. Your continued participation in the SMS program constitutes acceptance of any changes.

8. Security

We use administrative, technical, and physical safeguards to protect your information from loss, misuse, and unauthorized access. While we strive for full security, no system is foolproof.

You are responsible for safeguarding your passwords and using caution with email and text communications.

Important: Bluescape will never email or text you requesting wire transfers or banking details. If you receive such a message, contact us immediately at accounting@bluescaperealestate.com.

9. Your Privacy Choices and Rights

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request correction or deletion
  • Opt out of marketing communications
  • Limit the use or disclosure of sensitive information
  • Opt out of any “sale” or “sharing” under applicable privacy laws
  • Withdraw consent where processing is based on consent

You can exercise these rights by:

We may verify your identity before processing your request and respond within required legal timeframes.

10. State & International Disclosures

California Residents (CCPA/CPRA)

  • You have the right to request access, deletion, correction, and opt-out of sale/sharing.
  • We honor Global Privacy Control (GPC) signals as valid opt-outs.
  • We do not sell or share information about consumers under 16.

European Union / United Kingdom

  • Legal bases for processing include: contract performance, legitimate interests, consent, and legal obligations.
  • Data transfers outside the EU/UK use appropriate safeguards such as Standard Contractual Clauses.
  • You have rights to access, rectification, deletion, restriction, portability, and objection.

11. Children’s Privacy

Our Services are intended for users aged 18 and older. We do not knowingly collect or store data from minors. If we become aware that a minor has provided information, we will delete it promptly.

12. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted with an updated “Effective Date.” Continued use of our Services after such updates constitutes acceptance of the revised policy.

13. Contact Us

Bluescape Real Estate and/or Bluescape Vacation Rentals, LLC

22976 Overseas Hwy., Cudjoe Key, FL 33042

Email: accounting@bluescaperealestate.com

Summary of Key Commitments

  • We collect only what’s needed to operate and improve your experience.
  • We use your data responsibly, transparently, and lawfully.
  • We honor your privacy choices and legal rights.
  • We never sell your data or share mobile/text opt-ins for marketing.